Vision and values

As a business for social purpose, we
manage our money well so that we can invest our surpluses in
what we believe in – our residents and our communities. We
want to maximise life chances for our residents and create places
for communities to thrive.
Mission
To be the leading provider of affordable
housing in the country
Vision
To use our heritage, fresh thinking and
commitment to help people put down roots’.
Values
- Passion for customer services
- Using our strengths
- Trust and integrity
- Willingness to innovate
Key strategic themes
- Growing our business -
providing more affordable housing and maintaining our
investment in the current stock and associated community
services.
- Delivering good customer service
- maintaining satisfaction levels and tailioring our
service offer to the reflect needs of our different customers and
locally determined preferences.
- Increasing our influence -
building our brand to gain recognition for our strengths and
achievements and have a strong voice and increased
influence in the way local and central government policies are
shaped.
- Maintaining our financial strength -
maintaining our strong financial position in light of
challenging circumstances.