Our history

Montage of Bethnal Green and More London Place

Helping people put down roots since 1909

William Sutton

Ours is an organisation rich in history, made up of the extensive experience of the three main operating companies, Broomleigh, Downland and William Sutton Homes, which came together to form the Affinity Sutton Group.

We can trace our business for social purpose ethos back to 1900 when Victorian philanthropist, William Sutton, bequeathed his fortune to a charitable trust to provide ‘model dwellings and houses for occupation by the poor of London and other towns and populous places in England’.

In 1964, Downland was formed by a group of local businessmen in Sussex led by engineer, Archibald Shaw. And then in 1992, Broomleigh was formed as the first urban Large Scale Voluntary Transfer of homes from the London Borough of Bromley.

Coming together

Created in 2002, The Affinity Homes Group became the parent company of Broomleigh, and a year later, merged with Downland.

Affinity and William Sutton merged in 2006 to form one of the largest housing groups in the sector. This last merger brought together all of the organisations that make up Affinity Sutton today.

In 2009 we celebrated a century of helping people put down roots with the 100th birthday of our first scheme, Bethnal Green, in East London.  One of Europe’s first charitable housing developments, Bethnal Green provided an escape from London’s East End slums for around 400 people.

In October of the same year, Affinity Sutton started providing housing management services to Broomleigh, Downland and William Sutton, and all began trading as Affinity Sutton.  This was followed in 2011 by the formal amalgamation of these three organisations into one – Affinity Sutton Homes, a wholly owned subsidiary of the Affinity Sutton Group.

Affinity Sutton today

Today we are a nationwide housing association with over 161,000 people calling an Affinity Sutton home ‘their home’.  One thing hasn’t changed though - our commitment to maximise life chances for our residents and create places for communities to thrive.

Take a look at our timeline

Read our book, Building on our Heritage which details the journey we have taken to become the organisation we are today.

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